While at bethel as well in a couple of the secular jobs I have held subsequent to leaving 'da big house' I have had opportunity to interact with the press, written and televised.
I have come to appreciate that the press in all it's forms and incarnations can be a very valuable tool but like any power tool if misused or left alone it can run amuck. For example, you wouldn't believe some of the misquotes and half sentences used during the Y2K frenzy!!! (most of the ones pick up by YouKnow are examples of these)
Those involved in reform of the WTBS or those hoping to use the press to publicize your efforts on whatever issue have to realize that the press are fickle lovers much like a one night stand. They are not involved with you for love nor for a long term relationsip... they want one thing and one thing only.... a good story.
Whether it be Dateline, Wall Street Journal or some B Class college rag or some tabloid magazine, it is only about the story. Little care or concern is there about what happens to you 3 months after the story runs.
They pretty much only care about getting the story and creating an audience. That is their job. You cannot always trust the word of anyone..including reporters. Just because you say on Thursday 'don't print this till Monday' doesn't mean they will wait. If it is a good story and will increase readership you can count on reading it Friday.
I am not saying that the press cannot be useful; just warning people to go into it with their eyes wide open. Careful planning and careful choice of words is imperative in using the press effectively.
Note the Society mostly does it by means of Press releases not direct interview. Even follow up pieces are done that way. This makes it easier for the wire services to pick up and distribute and there is less likelihood of a misquote or miss-statement.
I know several on the board are experienced in dealing with the Press, some balanced & some not as much so. Perhaps these people can make themselves known and should you require help in formulating a Press Release or to prepare for an interview you could contact one of them to assist you.
Any volunteers?
Kismet