But in the "modern age" of internet, media and comunications, putting a positive spin on a complete disaster, can turn the whole situation round to the point where you have people praising a company that screwed up big time.
I see it differently in several respects. First, yes, clearly a design mistake was made. But it is not possible to design perfect components all the time. I don't know if you could characterize this as "screwing up big time."
Secondly, I believe that modern communications can be used to hold a company's feet to the fire. Compare the recent disaster in which Sony was forced to recant from their rootkit DRM CDs because of the overwhelming reaction of the blogger community.
Ultimately, of course it's true that corporations must seek profit. No company could not exist unless this was its goal. But Matsushita has worked exceedingly hard to take responsibility, and this is what I find noteworthy.
SNG