I was baptized before I had kids, and I was able to get out in service a lot and I felt like I almost fit in. But as soon as I had my first child things went downhill. All kinds of advice from sisters about how to handle the baby so I could listen at the meetings. Criticism for spending too much time in the "nursing" room-- pioneer sisters telling me to give the baby a good whack on the butt and they would learn to stay quiet in the hall. Sisters all wanting to take the baby to show me how to handle her. No thanks. Then the elders, "sister, will you please keep that baby quiet?" even when she was making minimal noise. Of course, all the back seats in the hall were hogged up by the people with no kids who liked to come in late and then leave during the WT study so we always had to sit up farther and it was a commotion to take the crying baby out. Yeah, it was about 2 years before it became very clear to me that things were not what I thought.
Then as the kids grew, the elders quizzing them on their bible knowledge and then comparing them to other kids who were already unbaptized publishers or knew all the bible books in order, etc. All competition. Do more, do more.
What sealed it for me was Sister Pioneer who answered during a Watchtower study that its easy to look at someone who you don't think goes out in service enough and think "What a loser!", but we should actually be trying to help them. The elder conducting the study had to explain quickly that she wasn't calling anyone a loser, please don't take it that way, but that is exactly what she was doing. By then it was clear to me that this was not about a brotherhood of love, but about slaving for the organization. That is when I started my fade.