Here in Quebec, I'd say that about 80% of cars have "Winter tires" during the winter. I'm still an "all season tire" person. Maybe not as good at lower temperatures, and doesn't give an as good traction on ice and snow, but it's a compromise I choose to save money.
Here, in the Winter category of tires, we have Ice and Snow tires. Most people go for the Ice tires, because the snowplough does a good job removing snow, but not removing ice from the roads. Snow tires have deep grooves, but not that good for icy roads.
Which do you prefer?