Few if any would argue that the current JW theology is the byproduct of principally two men Rutherford and Franz. These men took it upon themselves to create and interpret their version of divine love.
Rutherford we know was an alcoholic and a rage-aholic who hated women and anyone who dared question his divine revelations. If his last days on earth are any indication of who really loved him as a human being we must conclude only his cronies who now wanted the mantle of power passed on to them. Having worked with many chemically dependent public offenders in the last two years I saw first hand how these people are starved for unconditional love. The paradox is that while these people were starved for love, most would not give it to themselves or to others. It makes you wonder what lack of love issues Rutherford suffered as a kid that would sear and seal his heart.
Enter Fred Franz, an emotionally distant and aloof theologian who would create the whole current structure of rules of conduct for the JW family life. This man never was married nor ever worked for a living in the real world. He never faced the grief of struggling financially to put food on the table and caring for his family on blue-collar wages. In his dysfunctional family he fit the role of the family hero. This type of individual represses and denies his true feelings in an effort not to feel the pain of childhood issues.
So is it any wonder that you have many JWs that in their minds are saying and acting out of toxic love thinking they are the most loving people on earth?