Have you heard about this? In the future Google might sort website links by how accurate the information is. It would definitely put the JW.org website near the bottom of the list.
http://mediamatters.org/embed/static/clips/2015/03/06/38933/fnc-hn-20150306-morano
http://theness.com/neurologicablog/index.php/google-wants-to-ranks-websites-for-trustworthiness/