How many people hear that from the a$$emblies? The funny thing, if we kept following the advice, the "more than the usual" would become the usual. And there is only so much attention one can pay to the topic at hand.
And especially when it is the same crap you have heard every year since you were two. Or it is so boring, you are tired and sleepy, have children that are whining because they are bored and need more excitement, or it is very hot and muggy. Then, paying attention is not possible when Brother Hounder is always busy conjuring up problems to create where none existed.