I am a very passionate person. When I believe in something I will research, speak about it, all with passion and true gusto. If I have someone to be intimate with, I am passionate about them, enjoy time and moments with them.
I cook with passion (you need an italian accent to that) I love with passion, I live with passion and I work with passion.
So too my job - I really love what I do - I have a passion for advertising - I find it exciting. So when I come across idiots in my company who have lost their drive and are happy with mediocracy it inflames me, because it brings down the quality of the magazine, they pass the buck. Then when I try get my point across (passionately and with much gusto) they think I"m loony.
Our latest issue of the magzine printed and I must be honest I have never seen a shoddier job - it looks like amateurs printed the magazine - the colour lacks lustre, the quality is grainy - in the advertising section there are about 5 variants of our branded colour - I've been in this game for 11 years or so and am shocked - the idiots running the company have the audacity to say that the magazine looks brighter - I think the shock on my face must have said it all. So off I launched with much passion about how I disagree.
Hmmm perhaps this was more of a rant.
Okay I'm off to a sushi bar.