One of the most troubling characteristics of this cult is (now we know it) it would anything in order to present itself as a reputable religion. This obsession is pretty pervasive. When taken into account, it explains many things, such as
1) Why it pays millions of dollars to silence the victims of sexual abuse.
2) Why it has invented the "theocratic warfare" concept.
3) Why it uses the "new light" euphemism to cover false prophesies and errors of interpretation.
What else would the WT do trying to present a good face? It has become, no doubt, a mafia-like organization.