It seems that the Governing Body may have recently perceived that they are losing the next generation of Witnesses and also have no emerging "B" team to replace elders dying off.
But words and fewer meetings aren't going to change that.
Religions don't endure because they make any sense! They endure because they build an infrastructure and institutions that preserve their particular traditions. This is the reason for the success of the Catholic Church - and, especially the Mormon church ( with its laughable beliefs).
But the Governing Body has been busy tearing down what little infrastructure of support the organization has. No subscriptions, fewer books, fewer magazines, no food service at assemblies, discouraging Witness gatherings and college education, and laying off Bethelites. Dumbed down instruction and social isolation are no recipe for success.
They are going in exactly the wrong direction if they want to survive. Time is running out for them, as they flee from legal liabilities and cancel meetings and compromise their own rules.
They must build the organization into a denomination - and quickly, because the friends are getting tired of their directionless withering away of the organization's traditions, with nothing put in their place.
It's simple: build a denomination or die.
metatron