The first two study articles in the Kool-Aid version of the November 15th WT are about helping inactive ones to come back to the meetings.
These articles are cultspeak at its best.
The second paragraph sets the tone:
"Sadly, some who seemed to appreciate Jesus' sacrifice and made a dedication to God no longer associate with the Christian congregation. Discouragement, health problems, or other factors may have weakened their zeal and caused them to become inactive. However, only as part of God's flock can they enjoy the serenity and happiness that David spoke of in the 23rd Psalm."
Notice the word "seemed" in the first sentance quoted..."...some who seemed to appreciate Jesus' sacrifice..." Even though this article is supposed to get the elders and active publishers to help inactive ones, a subliminal message is given right off the bat...they only seemed to be true believers.
Then comes the guilt and fear message. "Only as part of God's flock can ony enjoy happiness..." So if an active JW wants to stay happy(as if they know what happy is) then they better stick close to the flock themselvse.
This same sentance sends another subliminal message: That those who have fallen inactive aren't happy. They assume from this message that everyone who is inactive must be misreable.
And this is only the second paragraph...I haven't even finished reading the articles thoroughly yet and I had to comment on the tone that this trash is taking...