This sounds like the annual CO insurance payment scam plan.
Back when I was still in, every year or so, the congregations were asked to pony up money to pay for the COs insurance. It covered car and health insurance, if I remember correctly.
Each congregation had an amount to pay and then it would be announced to the congregation what the amount was and if each person donated X amount, it would cover the costs.
While this practice isn't a new scam asking people to donate so much a week or month, it still goes against their long held boast of never asking for money. Most dubs never questioned it...what's $5 a year to help out the beloved traveling brothers and their wives? I guess nobody bothered to multiply $5 x 5,000,000. Not to mention that the Society is it's own underwriter (or so I've been told).