Our main responsibility toward the unwashed masses is to preach the good news to them, not forge real relationships. Unless they want to clean up their act and serve Jehovah with us. Then we will be eager to forge real relationships with them.
In other words, it is beneath JWs to have real friendships with potential recruits, that's why the carrot of lovebombing must be utilized. It is an illusion, fake, not real, not genuine. Because they consider the unwashed masses to be unworthy of real friendship "unless they want to clean up their act and serve Jehovah with us."
And when someone opens their eyes and sees that the WTS is nothing but a money-grubbing business intent on robbing people of their resources, compelling them to die without living (instead of their promise of living without dying) you see just how "real" the relationships are that are forged with a JW. They're just as fake and conditional as lovebombing.
To whomever authored that quote.... your contempt is showing.