I observe two ways the Watchtower Society keeps their followers "sheeplike". Both are based in fear. Love is not the glue that holds it together, although familial love is exploited by them in #2 below.
1. God is going to destroy everyone who is not a Jehovah's Witness in the immenent Armageddon blitzkreig. Behave and you may survive.
2. If you don't behave, you will be officially shunned by all the JWs in your life, including family & friends. Think about it.
Would you agree that your JW life is built around keeping your status as a faithful brother or sister in the eyes of organization peers. Do you think and do as you please in private areas of your life? This reveals you are aware that God is not setting on your shoulder 24/7 as taught in a mind control tactic.