I am currently reading Take Back Your Life: Recovering From Cults & Abusive Relationships: Recovering from Cults and Abusive Relationships. The writers prefer to use the term "thought reform" rather than "mind control" to refer to the process employed by cult leaders to hold their membership captive.
It suddenly struck me that when an individual is thought to be "straying from the path", elders attempt to "readjust their thinking" aka reform their thoughts. I had never thought of it like that before.