Does the publication contain peacock terms? It is even full of them at times?
Peacock terms promote the subject of the article without imparting verifiable information. Examples include describing people as "important", "main", or "among the greatest" in their field, without explaining why. When using these terms, make sure you have sources to support them, and that the reader understands why the person or subject is so regarded.
http://en.wikipedia.org/wiki/Wikipedia:Avoid_peacock_terms
1917 'The Watchtower Bible and Tract Society is the greatest corporation in the world, because from the time of its organization until now the Lord has used it as his channel through which to make known the glad tidings...'" The Watchtower, 1917, p 22