It has only been around a year since I started investigating the borg and I wasn't really convinced that I had to get out until just a few months ago but it seems I've already begun calling the Dubs "them/they" rather than "us/we." It wasn't really a conscious decision, either; it kind of just happened shortly after I determined to stop using the term "the truth."
How long did it take for you? Was it conscious or did it just happen?