After reading the below article I kept asking, "What Watchtower Bible and Tract Society charity could they be talking about?" Does anyone know of a specific legally established charity that is in the name of the WBTS?
http://thirdsector.co.uk/news/Article/1032509/Charity-Brand-Index-2010/
In contrast, international aid charities performed less well this year than they did in 2009. Of the 12 aid charities that appeared in last year's brand index, only Save the Children and WaterAid managed to improve their positions, while the rest fell. As well as falling 20 places in the overall index, Christian Aid is now the third least trusted charity out of the 125 - only Muslim Aid and the Watch Tower Bible and Tract Society scored lower.