It changed.
I remember when the secretary of the congregation informed my father secretly about the Times magazine article on Raymond Franz in 1982.
I remember the heated discussions in the family about the new dissfellowship rules +/- 1980.
I remember the release of the Revelation book in +/- 1987 (presented on a way the end was coming and very near!)
I remember the 1995 change of this generation doctrine
I remember the switch from bible articles to strict organizational articles in the magazines
I remember the teaching "Say the bible says... and don't say The society says..."
The Watchtower society changed it in an organizational money machine
And then the internet came and made it public