I was in Hong Kong recently, which is a lovely country but very much a big city where people live differently because of it.
On one of our days we were walking to the ferry through a covered walkway and there were heaps of people handing out all sorts of leaflets to passerbys, you couldn't walk 10 steps without someone trying to give you their leaflet. I was surprised when we came across about half a dozen witnesses trying to hand out magazines. They were holding the magazines in front of them, saying they were free and encouraging people to take one/two. We passed by them again after our 6 hour journey and there were only a couple still there, she gave me two magazines. They weren't watchtowers/awakes but were dealing with specific topics and were the size of those magazines, I don't know what they call them.
Of course they are going to get a lot more of their literature into the hands of others by this method and in much less time but I have never seen this in Australia. For an organization that prides itself on unity it is suprising to see the witness work being done differently in another country.
What really made me wonder was how much this would be costing the org. There is no way they would be getting a dime for any of the publications they are handing out, especially when they say they're for free. There was nowhere to drop some money into a donation tin (and that would be unlikely anyway) and as everyone else was handing out free brochures no one would think of giving any money for them. This method would be costing the org a great deal of money.