Several years ago, probably about the 1980s, I recall reading a reference to the term "am-haaretz" [literally "people of the earth/land" a 1C AD Jewish term used by the Pharisees as a pejorative to refer to rustic, peasant people] in the Watchtower magazine in association with how Watchtower followers were to treat disfellowshipped ones.
Can anyone recall this and find this reference, or am I dreaming it all up?