I found a humorous article on wikipedia about The Truth: http://en.wikipedia.org/wiki/Wikipedia:The_Truth
It's funny how JWs use this term (like every other cult). Classic loaded language. Anyway the article is very deep I would say since it presents some of the ways indoctrinate people think.
What I want to ask you is: After you found out "the truth" (about the WTBTS) have you told anyone directly? What was the reaction? Or have you tried a more subtle aproach?