Sooner or later, fanatical religions run off into all sorts of wildly contradictory behavior, as 'faithfulness' ends up, nakedly, as simple obedience to whoever is charge, without regard to principle.
So, Catholics ignored free will conversion and killed anyone who wouldn't. Protestants sang 'Praise the Lord and Pass the Ammunition'. Witnesses who nearly proclaimed pacifism, were encouraged to beat Catholic Action disruptors by a WTS president (who accused them of being "pussies"), many years ago.
Currently, the Governing Body seems to be on a tear to establish their own arbitrary authority, by command. Meanwhile, Witnesses seem to be coming ever more ignorant of the Bible, science, history or critical thinking.
Sure, there have always been a few nuts in the organization who were gay but "loyal" or perhaps like the pioneer sister who put in 150 hours a month to compensate for the means by which she financed her ministry (!!) - but these were far from being the 'rule'. Most Witnesses were not too different from demagogic or anti-intellectual movements of the day. Rutherford existed in the age of Father Coughlin, Mussolini and quack medicine,
What I feel about the organization today is that it is rapidly becoming 'unreal'. It is evolving into an utter facade in which any hypocritical behavior is possible, no matter how absurd it might appear, because obedience has largely lost any relation to principle but is now just following orders.
The fact that your relatives faithfully shun you may not say much about who or what they really are, as people. Private drug use, alcoholism, child molesting, tax evasion, embezzling, porn, financial fraud, and much more are not excluded as possibilities in this context of arbitrary 'obedience' to Watchtower commands.
In summary, I can only repeat what a few old timers quietly say: "the real gold of the 'truth' is gone". Just following orders is taking its place.
metatron