Lol No worries bee..... All good questions with easy answers..
Borg is a play on words. It could be mistaken for a shortened form of "organization"... But it refers to a tv show called "star trek" (the next generation) which was very popular in the usa (and elsewhere im sure). There were a group of villians called "the borg". They had a hive mind, meaning they all thought and acted the same, like robots. They listened to one leader and spoke with one voice. It is a very good comparison to the watchtowers mindset for its followers. So the term "borg" came to be short hand for the robotic behaviour of witnesses.
Koolaid is a referance to another cult from the 1970's. "the peoples temple", run by a man named Jim Jones. He ultimatly moved the congregants from califonia USA to a private villiage in guyana he named "jonestown". There was ultimatly A mass suicid in which over 900 people lost their lives. He instructed them to drink koolaid (a childrens beverage) laced with a poision (cyinide i believe). In american culture the phrase "drinking koolaid" has come to mean drinking poision that tastes good, like the koolaid at jonestown.
Hope these explanations help, im sure others will offer more perspective :-)