Sometimes, a business or religion survives because the leader(s)
takes a personal interest in its survival. Supposedly, Rutherford
"passed the mantle" to Knorr and Co. before his death - in imitation
of Elijah and Elisha.
But what happens when the leadership becomes corporate and
bureaucratic? What happens to the collection of traditions
that make up a subculture?
It is very significant to me that they abandoned a 120 year
tradition of subscriptions in the U.S. The rumors of downsizing
sound like advice straight out of a college business textbook
for dealing with a "mature" industry - headed for the sunset.
I wouldn't be surprized at anything, at this point.
It's changing to business, all the way.
metatron