I's my guess that these publishers are counting this as service time - in their own mind and on a time slip. With a growing push to find alternate ways to preach - letter writing, literature display stands and tables, emails - why not youtube.
In my part of the US, just about every congregation has young folks forming bands - country, bluegrass, cover rock, indie... They play at "get togethers" and the adventurous ones play their own private shows, local clubs, burning their own cd's, etc. It's sad - but it's their only chance of acheiving a personal fantasy. Their 15 minutes of fame.