If you don't live in the UK you won't understand what is going on. It seems the whole country is pouring money into "comic relief". Currently £66M has been donated tonight and that is likely be doubled when the dust settles.
The refreshing thing is that every penny goes to make a difference. They don't salt it into investments, a huge built estate or try to paper the world. They offer mosquito nets to prevent malaria, they offer injections to protect children from tropical diseases. They save lives, they improve lives, they show love in action. It works.
You greedy bastards in Brookyn - look and hang your heads in shame.