Sometime back when the cover of the WT study edition returned to just a tower, and the KM's and WT's for the month were color matched... There were rumors in the Spanish language ExTJ Forum that the WTS was using a German PR contractor to update its image.
The internet being the worst of all evils for the WTS would they consider using a service like BrandYourself, ReputationChanger.com or Reputation.com to whitewash its image online?
Is there any evidence of them getting help from a PR company or Rep-improvement agency?