When I use to attend the meetings at the kingdom hall. Their main tatic to get folks to do things was the fear factor. And we all know what those things were and still are. Anyway, I came across a scripture that I wished I had read when I was in there. (Thank the Lord, I'm not any more. ha ha)
1 John 4:18 There is no fear in love. But perfect love drives out fear, because fear has to do with punishment. The one who fears is not made perfect in love.