Good article on the minds of our still in loved ones.
http://www.scientificamerican.com/article/why-people-fly-from-facts/
These experiments show that when people’s beliefs are threatened, they often take flight to a land where facts do not matter. In scientific terms, their beliefs become less “falsifiable” because they can no longer be tested scientifically for verification or refutation.
http://www.scientificamerican.com/article/why-people-fly-from-facts/