"Dupe Their Readers With Scary Stories About A Vengeful Deity, Then Enlist Them Into Service Of Selling Corporation's Printed Material For Free Under The Threats Of Thier own Destruction If They Neglect Selling Oportunity Of A Lifetime, Rewards Enclude Everlasting Life Sitting On Thrones In Heaven Perhaps Even A Ringside Seat Next To Mister Faithful and Discreet Himself Chucky Russell"
Sound about right don't it. Hook the reader into thinking he's got to give it his all and go out and sell these magazine in a whole souled fashion or else he will loose God's favor for being a slacker, as Caleb's mom told her son:" God loves you(conditionally) if you obey him; and get rid of that plastic magic toy that makes Jehovah get all sad and stuff".
Russell was a self-righteous religious fanatic business man who went from the haberdashery business, to printing sermons and such, that hooked the poor and ignorant into serving him as the Faithful Slave/Steward and selling his books and magazines, and everything he printed had a biased slant which would keep the business going even after he died.
Kind of but not exactly a Pyramind Scheme;
