I think downsizing the page count of the magazines was simply to cut costs.
First, they cancelled mail subscriptions.
Then,in 2006 they made Awake! a monthly. Then in 2008 they created the study Watchtower, which does not get public distribution. These steps cut magazine production way down, but they were not satisfied. Despite all the money saved by these changes, the circulation of both magazines kept going up, so they still had to print more.
Thus, they shrank the Awake! and public Watchtower down to...24 pages? No- to 16! It is rediculous and should be obvious to any witnesses what is happening. But no, a sister told me it is a good thing, how beneficial that the GB decided to save more trees!
I imagine even these changes won't satisfy the stingy, greedy new gb. They will eventually cut back the frequency of the Awake! and public Watchtower to bi-monthly, and eventually quarterly, before they just stop printing them altogether and publish only e- magazines.
But what have they been doing with all of the money they have been saving on these cutbacks?
They have turned most books, including larger sized ones into softcover editions, and cut down on book production. They decreased the page count of the Yearbook from 256 pages to 192. (Although I like the new format!)
So what are they doing with all the money they have been saving on continously cutting back their printing budget?