not sure if anybody else has noticed this but when i search for Jehovah's Witness I would expect jw.org to be the 1st result. Until now.
http://www.flickr.com/photos/50714155@N07/11824103644/
seems they are down to 3rd position behind wikipedia and beliefnet....
this is great news if true - seems that their shiny new jw.org might not be quite SEO'd enough...