As an actively inactive person who attends meetings pretty regularly, I have made an observation that would be comical if it weren't so pathetic.
Between the Watchtower Study and the weekly Bible Study ( which is actually a book study, but don't tell anyone) I have noticed the witnesses being urged to have love among themselves and reach out to nes who may be weaker or having difficulties. So, within the next week or two there is a general warming-up toward me, a friendly phone call from my assigned field service group overseer, a hike across the auditorium by the COBOE to ask how I'm doing, etc.
Then comes the WT article, now and then, that mentions how dangerous bad associations can be, even from among those in the congregation! (Gasp!) And instantly, there is barely even politeness to be found towards me.
I guess I'm the guy they practice on.