When I was "in" I mainly associated the fruits bared by the witnesses as all "Love, joy, peace, etc" being demonstrated through field service. Now, I have come to realize that it is simply how you are with people around you.
Take for instance this old lady who waved at kids going to school: http://www.ebaumsworld.com/video/watch/83926034/?autoplay=false
She nailed the first two attributes of the fruit right there!