This was a good read, traces things back from the start of the internet and the loyalist vs dissenter wars. The Watchtower has seen how the internet has had a great affect in it, something they can't censor. They're best strategy is to fight back which is what they've been doing. But who knows how long this strategy will work. It's only a matter of time until the website has lost it's high peak and floats down to a certain number of average of viewers. Right now jw.org is being pushed not just on Witnesses but the public so it's numbers will go up, not to mention the millions of Witnesses that use it to get their literature from. It's the best shot they have.
type in JW.org on google, top result is that website but scrolling down you find JWsurvey and then JWfacts.
by the way, what ever happened to H2O? I've heard about it before on this website.