A thought popped in my mind on the way to work today. Most JWs don't think they are in a cult (or an organization with many cult-like features). This isn't really surprising considering most cults don’t think they are, well, a cult. What is interesting is my hypothesis for explaining in part why JWs can’t see they are in a cult. Simply, I think that many JWs think that cults are malevolent groups on purpose and probably think of well-known cults like People’s Temple, or Branch Davidians, as examples. Next they reason that JWs aren’t making anyone drink cyanide or participate in a shootout, they aren’t a group that purposely wants to do harm, they aren’t a group where someone is narcissistic and wants control, so therefore they aren’t a cult.
What escapes notice however, is that a cult doesn’t have to start out being an effort by one person (or a group) to purposely brainwash others. The brainwashing doesn’t even have to be with malice. I’m not even sure if the two groups just mentioned were doing these things on purpose. Rather, think about the concept from biology called convergent evolution where species evolve similar traits despite not being related. They got their traits because they worked and increased the chances of living long enough to reproduce.
Many of the cult-like traits that JWs have (information control, shunning, us-vs-them thinking, black-and-white thinking, special channel from god, doubts/dissent punished, etc) were likely not purposeful, but rather were traits that were stumbled upon and, like convergent evolution, they worked at keeping the religion alive long enough to spread or spread better.
While getting them to study evolution is unlikely, I wonder if helping them see that when someone calls them a cult they aren’t trying to use a four-letter word that implies their group is purposely evil and manipulative, but rather, that it acquired traits overtime that are beneficial for the organization, but disastrous for individual members. These negative traits are what people mean when they call JWs a cult.