Well its a velvet gun to the head sort of subtle coercion, a sly guilt trip guised as "loving ones neighbor" when JWs actually feel they are saving their OWN behind.
And those kinds of say one thing, when it means something else in reality, is all over the JW complex of delusion. Everything we as JWs may have claimed, actually had an ulterior reality, even "undeserved kindness" is "deserved kindness". GB idolatry is "respect for those taking the lead", org idolatry is "a modern ministry much like the 1st century Christians", the UN is the "scarlet wildbeast" and ok to be a UN NGO co-promoting streetwalker for in spite of the fact.
In any event there is now much "plausible deniability" and duality in the JW ministry where the victim is the "blessed". Where obedience to men is obedience to God, where bad is good, dark is light.
But I feel JWs are really victims volunteering as you say, because the real nucleus of corruption all stems from the GB coup of 1976, that solidified all the modern apostate trends right in Bethel's modern neo-papal leadership. It is so blatant as to be hidden in plain sight, and mystified with what is just vain optimism and presumption, when in reality, according to its own Bible rule book, the place would be an apostate UN worshiping idolatry worthy of a divine pyre and Almighty permitted and required global conflagration of the entire JW organizational abomination regardless of the "smooth words" (Dan11:32a) of Bethel, it would be in reality the same spiritual doomsday Israel, as the main pattern, walked into on many occasions.
Its really the same thing, only a different date.
In reality Bethel are the ones "teaching a different sort of good news" that one would shun if they saw any of the GB apostates on the street. Its surreal in its own strange way, but it is what it is: uncanny.