Jehovah's Witnesses: A Case Study in Viral Marketing

Wolfy

This is an interesting article studying the growth/decline patterns of JW's. I thought I would pass on the link as it is an interesting read.

http://priceonomics.com/jehovahs-witnesses-a-case-study-in-viral-marketing/

Wolfy
cofty

Thank you. Great find.

63% of JWs leave!
KateWild

Thanks for that, interesting. Kate xx
Bobcat

Very interesting read. Thank you.
Poztate

The story is being spread around. www.digg.com has picked it up.
Earnest

63% of Americans who were raised JW say they aren’t JW anymore.
poopsiecakes

Marked.
steve2

She's done her homework in a nice, understated way, free from polemics. Highly readable and thought-provoking. I particularly appreciate the language of "the marketplace" - very apt for recruiters of any kind.