We've talked before about how ineffectual Field Service is, but I decided to test the idea. I asked the question "What do you know about Jehovah's Witnesses?" on a non-witness related board and got some interesting results. The thread got about 200 views but only 7 responses. Virutally all of the responses came from people that had some kind of connection to witnesses, either a friend or co-worker. One of the responses came from a Pastor, who obviously has a professional interest in the subject. He was the only one that had a good grasp of Watchtower doctrine. One poster, who noted that only a small number of Witnesess expected to go to heaven (and was unclear about what happened to the rest) suggested that the only way to improve your odds as a witnesses would be to stop preaching.
So it would seem that the average person on the street has no real idea what witnesses are about, inspite of all those zillions of hours that are spent banging on doors. Certainly nobody remotely gets the idea that they are God's organization, or the fullfillment of Bible prophecy. Since the work, as they are conducting it, is so ineffectual it becomes obvious that the real issue here is control, and keeping track of how well the flock is following orders. I know we all the the Watchtower is a business, but it isn't even good at being a business. Businesses run this inefficiently change or go under.