The concept of "The Organization" is not new in JW-Land. It's been around since Rutherford's time. Ray Franz is quoted as saying in the first JW expose documentary entitled "Witnesses of Jehovah" in 1986:
"This concept.....this Organizational concept that the Organization is everything."
SOURCE: https://www.youtube.com/watch?v=KtSofFj2GOQ
What's become more in-focus, especially since the advent of JW
Broadcasting, is the total obedience and worship of the Governing Body. Everything revolves around them, what they say, how to better serve them, make them happy, and obey them, even put them in almost every prayer you hear at the Conventions, etc. It's sick! They've taken the place of Jesus, claim that they alone own all of the gold and silver (it's theirs, pee-ons!) and only by being affiliated with them and in their good graces does a JW have any hope of making it thru Armageddon. They profess to be the "Greater Moses", the mediator between mankind and Jesus. A totally blasphemous concept! It's also yet another reason they are a total cult. Replace "Governing Body" with Jim Jones, Marshall Applewhite, David Koresh, or Sun Myung Moon and it'd be just the same. The names are interchangeable. Same shit, different cults.