The idea of MAT23 is to concentrate on Matthew chapter 23, and how every comment Jesus makes regarding the pharisees can be found demonstrated in the beliefs and actions of Jehovah's Witnesses - primarily the Governing Body.
"How does Matthew chapter 23 not apply to Jehovah's Witnesses?" is a genuine question that can be asked.
It is a quiet revolution, for the most part, because the words in Matthew 23 largely speak for themselves, and the question, "How does it not apply?" sows a seed of doubt which could grow as every evidence of hypocrisy comes to light.