Well, it was a 'Squibb' sign before WT took over the building
It's a classic New York style sign - I reckon the new owners will just replace it with a new name in the same style.
Link
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The sign for Kentile Floors, on Ninth Street in Gowanus, harks back to a time when Brooklyn was synonymous with industry — and probably asbestos.
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The Eagle Clothing sign, visible from Second Avenue in Gowanus, is
another example of classic sign — one that reminds our editor’s dad of
suits he once purchased.
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This “. R” sign in Red Hook, at the intersection of Delavan and Richard
streets, is our favorite. It once said “E.J. Trum,” for a paper product
manufacturer. A furniture store took its place and tried to tear down
the letters — but the R and one of the periods remain.
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