If one wants to know where the Watchtower Society is going, just breeze over to their competitors site. TCT.
You can see what the bigGbigB is competing with and where the rabbit hole is that all the money is disappearing down. TCT network has one edition of their TCT.TV that discusses the amounts of money involved and the retirement of their debt.
The situation for WTBTS would be far worse, because TCT is an amalgamation of a multiple of separate groups. Watchtower is alone. And Watchtower is trying to juggle their competition while at the same time remaining in the seat or Moses.