Watch Tower will continue to portray facts to favor GB doctrine, induce psychological FOG.... and promote a "sense of urgency"
"The End" is always "near" according to false prophets.... and Watch Tower.
Several broods of Watch Tower GB have all claimed the end was "near"... but now those men are dead, and this latest bizarre batch of GB will eventually go the same way.... Yet the world will keep turning.
Imagine what would happen to membership if the message was: "The end is probably coming after your lifetime!"
The only way for doomsday cults to drum up new (overlapping) generations of victims is to boldly declare renewed conviction:
"The End is Near!"