Fun with Google Trends

by Simon 4 Replies latest watchtower bible

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  Simon

  In case you don't know, Google Trends is a fantastic tool - it lets you look at search terms over time and view trends. It can, for instance, tell you if interest in something is growing or diminishing based on how many people are searching for it.

  Of course it can't tell if the searches are for negative or positive information ...

  Here's some results for JW related terms:

  https://www.google.com/trends/explore?date=all&q=%2Fm%2F0dtdq,JW.org,WatchTower

  They seem to have had a boost in the last 5 years as they embraced the Internet but it looks like things are now starting to wane.

  And just to make us all feel better, here's what happens if you add something else into the mix:

  https://www.google.com/trends/explore?date=all&q=%2Fm%2F0dtdq,JW.org,WatchTower,Lipstick
  

  Yes, the WTS, proclaimers of God's message and all that ... are now less interesting than Lipstick.
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  bohm

  caleb and sophia and jwtv:

  https://www.google.com/trends/explore?q=caleb%20and%20sophia,jwtv
  
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  darkspilver

  They seem to have had a boost in the last 5 years as they embraced the Internet but it looks like things are now starting to wane.

  That's the number of searchs for using the google search engine (not actual website visits)
  

  Therefore it probably just shows that people are getting much more savvy with their internet use and learning how to do a direct type in for the website they want, rather than typing it into google first, then clicking a link. Or maybe now people are much more used to using a bookmark too.
  

  Of course that now means that dubs are much less likely to see 'other' sites as they're not searching in the first place, they're going direct - which was likely the goal of the GB by going with an easy and very short domain name.
  

  Oh, and of course, the increased use of the QR code.
  
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  belogical

  Bumtit
  
• 

  Simon

  Interesting how both WT and JW.Org have peaked and are now declining. Rebranding only does so much if the underlying product sucks.