Found this article on Google news. The last sentence says:
"No collections will be taken during this free event."
Ahem, maybe some of us can elaborate about just how money-hungry the org really is, by posting a comment below the article. If more of us speak up, outside of this forum from time to time, then the better the chances of a curious non-JW to be informed. So many people out there just think it's some slightly odd, but harmless little 'denomination' of Christianity. If they only knew!
Here's a link to the article:
http://m.crestviewbulletin.com/article/20160321/NEWS/160329934
...no collections, but we'll take your kids' icecream money, and your valuable things.