The Grooming Alchemist is Charlie McCoy’s establishment to create a community where men could find guidance and inspiration for their lifestyle needs. From hair & skincare to fitness, culture, and entrepreneurship, The Grooming Alchemist has its community’s best intentions in mind. Every aspect of the brand is carefully chosen and curated to appeal to everyone looking to step up their game.
Charlie McCoy wanted The Grooming Alchemist to create a lifestyle that could benefit people and their goals. Their mission is to help others unlock the next level in their personal and professional lives. They aim to create content revolving around lifestyle changes that are guaranteed to help men become who they want to be. Before he created The Grooming Alchemist, McCoy worked for a decade as a Jehovah’s Witness elder and missionary. Growing up with the religion, he felt trapped and often dreamt of going out and building a brand he could be proud to say was his. Eventually, McCoy was able to separate himself from the church to pursue an entrepreneurial career. Well done.