I think this can be said about all religions and cults. People are in them and want to be in them do to social reasons more then anything else. One prime example is my oldest boy. I had pretty much woken him up to ttatt and religion in general. I was careful not to share to much in an apostate way just facts , history etc about the cult and then some info about how paganism came into Christianity. He was about to a non believer saying that gods were just made up etc.
Then came the influences of the people from his congregation first a fishing friend then an elder takes him out on his boat then of course all the gatherings then in time a couple more friends he has things in common with. Out the door goes anything non JW and now he’s a believer and his dad his just an apostate.
The rest of the family is the same way, it’s about the friends and the gatherings etc.. It reminds me of the cooking a frog illustration where one puts the frog in normal temp water and slowly turns it up. Before you know it the frog is dinner. So sad that the people can be brainwashed so easily. A rabbi once said “ give me the boy until he’s 9 and I’ll give you the man”.