Ah yes, I was rummaging around Jack Chick's website and couldn't help but realize how Mr. Chick knows just how to reach an audience. (www.chick.com) Whether you stumble onto one of his well-crafted tracts in a dank bathroom stall at your local Denny's or find them strewn about the parking lot at Walmart, Chick knows that people can't help but eagerly thumb through his charming life-saving pamphlets.
I couldn't help but wonder just how powerful the preaching effort would be if the Watchtower employed some of Mr. Chick's winning tactics to reach the doomed populace. For example, note how Mr. Chick explains the appeal of his artful renderings:
C ARTOON F ORMAT
Before you can share the gospel with someone, you must first get their attention. The world knows how to get and hold people's attention... with pictures! Television, movies, videos, comics, etc. Chick tracts use the same technique, using irresistible cartoon pictures to grab the reader's attention. Nobody, young or old, can resist cartoons.
"I remember Chick tracts from my childhood. They made such a lasting impression on me that to this very day my mental picture of judgment day is that picture in THIS WAS YOUR LIFE! I never forgot that tract. I'm now 31...I enjoy leaving Chick tracts places I go and especially sending them in letters. They are great and have a powerful witnessing tool. Like I said, they left impressions on me that I remember 23 years later." AZ
D RAMATIC S TORIES
Once attracted by the cartoon, people are drawn into Chick tracts by the interesting real-life or dramatic stories. The combination of dramatic stories and cartoons make Chick tracts irresistible. Many Christians who were discouraged because their wordy tracts were rejected or thrown on the ground have been thrilled to see how readily people accept Chick tracts. The devil doesn't mind it when Christians hand out gospel tracts... just as long as nobody reads them. But when Chick tracts are distributed, he blows a fuse, because he knows that nobody can resist them. "Chick tracts GET READ!" It's more than a motto... it's a fact!
"My dad thinks Christians are 'Sky Pilots.' But the other day my mother caught him reading ROOM 310. Praise God."
B ASIC G OSPEL
Once hooked by the cartoons and drawn in by the dramatic stories, readers soon learn that woven into each story is a basic gospel message, presented in a way that anyone can understand. No deep theological concepts, no confusion, just a simple gospel message, showing that everyone must be born again through faith in Jesus Christ.
"I just wanted to share something wonderful with you. My grandson is 10 years old and accepted Jesus when he was 6 and told the preacher that it was the best day of his life. I just got the word from my son that my grandson led my 7 year old granddaughter to the Lord using your Chick tract "The Little Princess". E-Mail
N O T HEOLOGICAL T RAINING N EEDED
Many Christians feel they are not qualified to witness because they don't have the necessary theological training. They fear being asked questions they cannot answer. But with Chick tracts, that fear is eliminated. Every Chick tract presents the basic gospel message for you. Plus, each tract includes several Scripture verses that people can look up if they want to verify what is being said. Then, the last page leads the reader with step-by-step instructions on how to get saved, and even includes a sample prayer. No, you don't have to be a Bible scholar to witness... all you need are Chick tracts.
"I am 10 years old. I think that your tracts are wonderful. I led a friend to the Lord using your tracts."
Y OU C AN E VEN W ITNESS T O I NTIMIDATING P EOPLE
You know he's lost... you know he needs to be saved... and you'd love to witness to him. But like Rocco, here, he's much too intimidating. No problem! Just leave a few Chick tracts where he's sure to find them. God has used Chick tracts to melt the coldest and hardest of hearts.
"My prayers have been answered! For so long I have been praying for a way to witness and now I have found one. You are exactly right about people being afraid of witnessing for Christ in front of crowds. I surely am!" OH
B EING S HY I S N OT A P ROBLEM
Many Christians would love to witness, but feel they are too shy. Chick tracts solve that problem. Just leave Chick tracts wherever you go. People will find them...and read them. We have received hundreds of testimonies from people who have gotten saved after reading a Chick tract that they found.
"It has never been easy for me to witness to people, but giving out Chick tracts has made it joyfully easy to do."
"I found a copy of THIS WAS YOUR LIFE in a phone booth one day and shortly thereafter I accepted the Lord as my Saviour." CO
O UR G UARANTEE
If you are not completely satisfied with your stock order, simply return it undamaged within 30 days for a full refund.
"Your ministry and service are excellent."
G OD'S G UARANTEE
Chick tracts are never a waste of time because God promised His Word would never return void.
"So shall my word be that goeth forth out of my mouth; it shall not return unto me void, but it shall accomplish that which I please, and it shall prosper in the thing whereto I sent it." Isa. 55:11
"He that goeth forth and weepeth, bearing precious seed, shall doubtless come again with rejoicing, bringing his sheaves with him." Ps. 126:6
Just think of the benefits of the governing body taking a meeting with Chick. Think of the possibilities! It would make the already lovely 'tower magazines even more appealing- if that's even possible! Television commericials worked for the Mormons, celebrity endorsements for Scientologists. My suggestion to the Watchtower for improved preaching: get even more cartoonish.
The Watchtower used to do cartoons. I remember one with a priest with arrows in his butt, shot by a loyal witness as he debunked the Trinity, hellfire, etc. Another had three or four priests clinging to pieces of their wall as they tumbled down - and the pieces had words on them depicting which "false dogma" they represented, again, Trinity, etc.
Cartoons sure are effective, but it would require a mental shift on the part of the WT leadership. They'd have to stop taking themselves so damned seriously.
The world knows how to get and hold people's attention... with pictures
I saw a bumper sticker with darwin eating the christian fish.......and people STILL believe in Jesus!
I don't think we should witness at all because it defeats the Lords ways. The Lord said he knows who are his and he draws them to him. He picked all those who are his before the world began according to the scriptures.......so it's already determined who are his.
Why try and work against the Lord......converting thousands who he hasn't even picked? Besides......Jesus fibbed! He said he and others should only speak to the jews while he was on earth..........then just before he floats off to heaven he gives the command....." Go into ALL the nations and preach". He should have said this AFTER he told Peter to eat the unclean things.........NOT BEFORE. That little tricky rascal!